The NFT market took a huge hit in 2022–2023, losing billions in value. Celebrities changed how they got involved. While hype-filled projects failed, real creators and collectors stayed, focusing on true digital ownership instead of quick profits.
They use them to connect with fans, shape digital culture and express creativity through blockchain. Looking at the celebrities who stayed active in NFTs shows how digital ownership is changing.
1. Snoop Dogg
Snoop Dogg tops the list of celebrity NFT collectors with an impressive portfolio worth $4.6 million. He’s not only known for owning valuable NFTs like CryptoPunk #8472 but also for creating and curating collections himself.
His collection includes CryptoPunks, Bored Apes, Meebits, and more. Snoop has also launched “A Journey with the Dogg” and “The Doggies” NFT collections, giving fans special access to his music, events and virtual experiences. He turned Death Row Records into an NFT label, using blockchain to connect artists directly with their fans.
2. Paris Hilton
Paris Hilton has become one of the most active celebrities in the NFT world, showing true dedication rather than following a fad. She worked with designer Blake Kathryn on “Iconic Crypto Queen,” which sold for over $1 million.
Her other collections, like “Forever Fairytale,” mix music and animation to reflect her personal style. Beyond collecting, Paris built her own NFT marketplace to sell digital art and branded items, giving her fans a place to interact with her creations.
She also brought her NFT ideas into the Roblox metaverse, where fans can use NFTs to access events and merchandise. Her work proves that NFTs can build communities, not just serve as collectibles.
3. Justin Bieber
Justin Bieber gained attention in early 2022 when he acquired Bored Ape #3001 for about $1.3 million. Although there were debates about how he got it, his choice to use the NFT as his profile picture introduced millions of fans to the world of NFTs.
His huge online following helped spread awareness of blockchain art and collectibles. While his NFT portfolio is smaller than others, Bieber played a key role in popularizing the culture around it. His name appearing in legal disputes later showed how risky celebrity NFT promotions can be when transparency is missing.
4. Eminem
Eminem joined the Bored Ape community with his purchase of Ape #9055 for around $460,000. He didn’t stop there, his collaboration with Snoop Dogg on “From The D 2 The LBC” featured both their apes in the music video, marking one of the first times NFTs appeared as main characters in a major release.
This showed how NFTs could be used creatively, not just for collecting. Eminem’s involvement shows how artists can mix technology with music to create new experiences for fans.
5. Jimmy Fallon
Jimmy Fallon’s entry into the NFT scene made headlines because of his platform on The Tonight Show. He showcased his Bored Ape, talked about NFTs with guests like Paris Hilton and brought the topic to mainstream audiences.
However, critics questioned if his promotion was authentic or part of a hidden partnership with NFT companies. Lawsuits later accused several celebrities, including Fallon, of misleading investors.
6. Stephen Curry
Basketball star Stephen Curry bought Bored Ape #7990 for 55 ETH, about $180,000, and quickly made it his Twitter profile picture. His purchase drew attention from both sports fans and the crypto community, showing how athletes can connect traditional sports collecting with digital ownership.
Curry’s action showed the NBA’s interest in blockchain technology, especially through NBA Top Shot, which sells video highlights as NFTs. Unlike some celebrities who create their own NFT collections, Curry has stayed a collector. This makes his interest appear more genuine and less like a business move, earning him respect in both sports and tech circles.
7. Post Malone
Post Malone joined the Bored Ape Yacht Club early, before the NFT craze exploded. His timing suggested personal curiosity rather than jumping on a trend. Even though his purchase was smaller than some, it carried weight in the music world and added to the project’s reputation.
Unlike celebrities who heavily promote their NFTs, Post Malone kept things low-key. He acknowledged owning a Bored Ape but didn’t turn it into a marketing campaign. This modest approach helped him avoid the criticism faced by others who appeared to push NFTs for profit rather than interest.
8. Serena Williams
Tennis champion Serena Williams owns a Bored Ape and invests in blockchain companies through her venture capital firm, Serena Ventures. Her involvement goes beyond collecting; it shows her long-term belief in the future of blockchain technology and its business potential.
Although she was mentioned in a lawsuit involving celebrity NFT promotions, the case was dismissed. Her dual role as both investor and collector shows a mix of personal and professional engagement.
9. Madonna
Madonna owns Bored Ape #4988 and has created her own NFT collection called “Mother of Creation” with digital artist Beeple. The series, featuring bold 3D animations about birth and creation, sparked debate but also highlighted her fearless approach to art.
Throughout her career, Madonna has pushed creative limits and NFTs gave her a new space to express herself. While some questioned her motives, her long history in art and performance supports the idea that her work is genuine. Her participation as both collector and creator shows how celebrities can mix community engagement with personal artistry.
10. Steve Aoki
Steve Aoki on Music NFTs and Taking the Metaverse IRL
DJ Steve Aoki is one of the most active celebrities in the NFT world, owning a large collection worth millions. He uses NFTs to connect directly with fans through tokenized music, album art and exclusive content, challenging traditional music industry systems.
Aoki’s NFT “Dream Catcher” sold for $888,888, showing the high value fans place on his digital creations. Known for building a fortune with cryptocurrencies, Aoki has gone beyond simple NFT collecting. Unlike those who joined NFTs for publicity, he has consistently tried new ways to merge music and technology.
11. Logan Paul
Logan Paul, a well-known YouTuber, released his "99 Originals" NFT collection in 2021. The project sold out quickly and earned millions, featuring unique pieces of digital art with different rarity levels. He used his passion for collecting Pokémon cards to bring traditional collecting ideas into the NFT world, connecting real-life and digital collectibles.
His other project, CryptoZoo, was criticized for failing to deliver what was promised. It raised a lot of money but ended up with claims of poor management and broken promises. This damaged his image in the crypto community and showed how celebrity NFT projects can sometimes take advantage of fan trust.
12. Grimes
Musician Grimes made headlines in 2021 when her “WarNymph” NFT collection sold for about six million dollars in just 20 minutes on Nifty Gateway. The digital pieces, created with her brother Mac Boucher, included art and short videos centered on a character she had already been developing before NFTs became popular.
Grimes showed that musicians could earn more from digital art than from traditional album sales, especially during the pandemic when concerts were limited. Her success also started conversations about how NFTs affect the environment since they require a lot of energy. In response, she promised to offset the carbon impact of her NFT sales.
13. The Weeknd
The Weeknd teamed up with Nifty Gateway to release NFTs featuring unreleased songs and visual art. He treated NFTs like limited-edition albums instead of replacing regular music releases. This gave fans a way to own special digital music and artwork connected directly to him.
The Weeknd tested how much fans value exclusivity. His dedicated followers were willing to pay more for something special that streaming platforms couldn’t offer. It showed how big artists can use NFTs to connect deeply with loyal fans while still serving their wider audience through normal streaming channels.
14. Shawn Mendes
Shawn Mendes created an NFT collection that blended music, digital fashion, and art. He partnered with the Genies avatar platform, allowing fans to dress their virtual avatars in exclusive Mendes-inspired outfits while enjoying special audio and visual pieces.
This idea added real use to NFTs, moving beyond simple image collecting. His project sold out quickly even though prices were lower than other celebrity NFTs. It proved that fans respond well when projects are genuine, affordable and provide something they can actually use.
15. Ozzy Osbourne
Cryptobatz Ozzy Osbourne NFT: BEST CELEBRITY NFT?
Rock legend Ozzy Osbourne joined the NFT scene with his CryptoBatz collection, featuring nearly 10,000 bat-themed digital tokens. Each could “bite” or mix with other NFTs to create new “MutantBatz,” adding a fun and interactive twist to the project.
The collection reflected Ozzy’s famous bat-related stage moment and dark rock style. It also gave longtime fans a way to engage with his brand in a modern, digital form.
For those curious about how to mine cryptocurrency, CryptoBatz offered a view into how digital assets and blockchain creativity can merge. Through this project, Ozzy connected with younger audiences while finding new income opportunities outside of live performances.
16. Tony Hawk
Tony Hawk took a different approach by building a virtual skate park inside The Sandbox metaverse. Instead of focusing on simple collectibles, he created a digital world where players can skateboard and own virtual park features or special tricks as NFTs.
This project blended his legendary skateboarding legacy with online gaming. By focusing on interactivity and community engagement, Hawk showed that athletes can use NFTs to build ongoing experiences for fans instead of just one-time digital sales.
17. Tom Brady
Tom Brady, the famous NFL quarterback, co-founded Autograph, a digital platform that lets fans collect special online items from athletes and entertainers. Instead of just supporting NFTs, Brady helped build a system that connects fans to stars through verified digital content like signed images and rare videos.
His own NFT releases on Autograph sold well in the beginning but later slowed down as the hype around NFTs dropped. Brady showed that athletes can use technology to create direct, real connections with fans rather than relying only on market trends.
18. Lionel Messi
Lionel Messi introduced the Messiverse, a digital art series celebrating his football journey and big career moments. It attracted his massive global fan base and helped many people learn about NFTs for the first time through someone they already admired.
Although the collection started strong, its value fell as the NFT market weakened. Messi’s project proved that even global fame cannot keep NFT prices high when overall interest in the market fades.
19. Mila Kunis
Actress Mila Kunis helped create Stoner Cats, a cartoon series paid for entirely by NFT sales. Fans who bought the NFTs could watch the episodes, giving them both access and a small piece of the project’s ownership.
The idea showed how creators can fund their work without big studios, but it ran into legal trouble when regulators said the NFTs counted as unregistered securities. The team had to refund money and pay fines, marking a key lesson for future NFT-based entertainment projects.
20. Reese Witherspoon
Reese Witherspoon bought NFTs from the World of Women collection, which promotes gender balance in the crypto world. Her involvement brought attention to the lack of diversity in the industry and encouraged more women to join the space.
She focused on NFTs that matched her values rather than on profit. Her actions showed that celebrities can use their platforms to support inclusion and positive social change, not just digital collecting.
21. Kevin Hart
Comedian Kevin Hart owns Bored Ape NFTs and has looked into ways to use blockchain for comedy. He was once mentioned in a lawsuit involving celebrity NFT promotions, but the case was later dismissed.
Hart’s idea is to use NFTs for comedy specials or behind-the-scenes content that fans can access directly. While the concept is still developing, his involvement shows that NFTs could become a new way for comedians to share and earn from their work.
22. Gwyneth Paltrow
Gwyneth Paltrow, known for her wellness brand Goop, owns a Bored Ape NFT and has connections to early blockchain investors. Her purchase fits her image of being open to new lifestyle and tech trends.
She might blend NFTs into Goop’s future offerings, linking luxury and wellness with digital ownership. Her example shows that celebrities often join NFT projects that also support their business goals or personal brands.
FAQs About Celebrity NFT Collections
Which Celebrity Has The Most Valuable NFT Collection?
Snoop Dogg has one of the biggest and most valuable NFT collections, worth around $4.6 million. His collection includes top projects like CryptoPunks, Bored Apes and Meebits, which he bought early before the NFT craze peaked.
Why Do Celebrities Buy NFTs?
Some are truly interested in digital ownership and technology, while others see them as a way to invest or connect with fans. Some join NFT groups like the Bored Ape Yacht Club to feel part of an exclusive community.
Are Celebrity NFT Collections Good Investments?
Many celebrity-backed NFT projects rise quickly in price and then drop just as fast. Good NFT investments need real value, a strong fan base and a clear long-term plan. Projects that last are usually the ones with genuine creators and active communities.
What Happened To Celebrity NFT Values After The Market Crash?
When the NFT market crashed in 2022 and 2023, the value of many collections, celebrity and non-celebrity alike dropped sharply. Even big names like Bored Ape Yacht Club lost up to 90% of their peak prices.
Did Celebrities Get Sued For Promoting NFTs?
A few celebrities were sued for promoting NFTs linked to the Bored Ape Yacht Club. The lawsuit claimed that stars like Kevin Hart, Jimmy Fallon and Madonna helped mislead investors and it also mentioned Justin Bieber for allegedly pretending to buy an NFT that was actually gifted to him.
How Do Celebrities Make Money From NFTs?
They can create and sell their own NFT collections, get royalties from resales or be paid to promote NFT projects. Some buy NFTs early and sell them later for a profit, while others make money by offering special content or experiences only available to NFT holders.
Final Thoughts
When famous stars buy or release NFTs, they bring attention to the technology and make people curious about owning digital assets. The NFT market started with excitement, went through a crash and is now finding more stable and useful ways to grow.
The celebrities who still take NFTs seriously after the market dropped are the ones who truly believe in their future. These stars show that NFTs can grow beyond hype into something lasting. The blend of fame and technology is still changing quickly, offering both promise and challenges for anyone interested in this space.
Don't Miss: Pros And Cons Of Dating A Crypto Trader